"In a marketing culture so perfectly calibrated that experts can predict what's in our fridge by the car we drive, why is it that what women want in a movie is still considered mysterious? We clearly aren't unreadable consumers (Seriously. They know what milk you buy), so it's odd that every woman I know has a movie appetite that includes more than "chick flicks" (though we love those too), when for years nobody seemed to know it.
Things are changing and it's largely because sisters are doing it for themselves. Female (and male) creators, writers, directors, producers and actresses are creating great narrative worlds for women and, in doing so, are bringing women back to our screens and studios back to their senses.
Are we learning from the success of movies like "Twilight," "Mamma Mia!" and "Wanted" that if you tell a good, entertaining story with a woman at the center, a whole lot of us will show up to see it. If you make a bland movie to appeal to all women, we're going to skip it. Even though we know that you know what face cream we like by what magazine we subscribe to, we are individuals beyond our consumption trends and we want female characters to be memorable and distinctive as well. When they are, women show up to the theater in droves, each of us certain the movie is about us. After all, individualism is the only thing we all have in common."
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